IT’S ANDROID, FOR ME
Imagine owning a mobile phone without a mobile application, otherwise called an app? More like a cake without an icing, right? While your phone will be able to perform the basic functions like calls, text messages and a few other functions, that complete user experience that a mobile device can give, will be missing. An app can become top of a user’s scale of preference, if it is user friendly enough. What more? A mobile application can create brand loyalty and help a company gain some significant strides in a competitive market. These days, mobile phone users want their preferred brands and companies to develop their own mobile applications so they can enjoy that personalized user experience.
A mobile application is the perfect marketing and communication tool for any business/company, as it is cost effective. Before one develops an app, it is advisable to do a market research on the type of Android and iPhone App development companies available in town. This helps you get the right developer. In India today, the mobile application development sector has become a big business. There is a thriving strong desire to develop and design mobile applications. According to a study by Yahoo's Flurry Analytics, usage of mobile applications in India grew 43% in 2016 as against a global app usage, which grew by only 11% same year. With the importance of mobile application at our disposal, one can now begin to look at the various app options available. But in reality, the choice is between Android and iOS. This is because as it stands, both companies account for over 90% of the smartphone market share(according to International Data Corporation, IDC). The re-occurring question for most entrepreneurs is: Android or iOS? There comes that time when you have to make the choice between them. Each platform has its own advantages and disadvantages. It is advisable to choose the right one for your App, based on your requirements. This piece is to make that choice easier, particularly if you do business in India. Android is owned by Google, while iOS is Apple’s. Both are operating systems used primarily in mobile technology, such as smartphones and tablets. Unlike Apple, Android can be used by many different phone manufacturers which makes it prominent in app development and the world’s most commonly used smartphone platform. (Source IDC). But not too fast! This isn't the only reason to choose Android. There are more benefits in developing an Android app. Here are other reasons:
Android controls the Indian smartphone market
Available statistics from a recent survey reveals that, the Android operating system has taken over 95 percent of the Indian smartphone market. Currently, India stands as the third largest smartphone market in the world, behind China and the USA. This is so because the Android smartphone is arguably the only smartphone in the market that can offer high-quality features at an affordable price for an extensive range of mobile devices. Simply put, any average Indian consumer can buy an Android smartphone within his/her budget. These features of having a large portion of India’s smartphone market and its affordability by most people, makes Android to continue to dominate the Indian smartphone market share.
Android offers less impediments to begin with
AlliOS app development companies as a requirement, needs a Mac desktop to develop the iOS apps. As against an Android app development that can be done on a Windows, Linux or Mac. Also, Google, owners of the Android platform, charges a one-off payment of $25 to register as a developer, while Apple charges $99 yearly for its iOS platform. So for starters, all you need to develop an Android app is a system and a fee of $25!
Android apps are developed using JAVA
The programming language, Java is proven to be the most versatile programming language around; it is used for developing a wide range of devices. Android apps are written using the Java programming language, and as such it can be easily ported to other platforms that include Symbian, Blackberry, Ubuntu and Chrome OS. While on the other hand, Apple iOS apps are developed with Swift programming language, a modern successor to the Objective-C language. Swift is restricted to be applicable to Apple platforms. More so, the Java programming language is an open source which provides free source code from its Java Development Kit (JDK) to the developers and the added advantage is that it can run on any system irrespective of the hardware and software needs.
Android is great at customization
Some widgets are just simply old, and you wish to have them replaced. Don’t sweat it much! You can download a widget from a third party app and replace it with your overused one. But you can’t do that with the iOS. And Yes! What about a layout you are bored of already? You can download and replace that too! Android provides that freedom that allows you to personalize your app the way it suites you - that's the chief reason why developers relish developing apps on Android than on any other platform, including the iOS.
Android is lucrative
This might not be something you have heard quite often before, but take it from us; Android has a profitable business than most people know.
The popular belief is that to own an iPhone, you must be rich. Or how else would you make such in-app purchases that generate more revenue than Android? But this assumption no longer holds as truth. Android developers now generate revenue via multiple streams, such as through initial app purchases, in-app purchases and from the most profitable way-app ads.
According to a survey by DAU-UP, A Marketing firm for gaming companies, the average revenue per user for Android games as at January 2010 was only 20%. Surprisingly, it increased to 65% by the year end. In addition, the cost for running ads are 20-50% lower on Android apps than on iOS apps, which eventually can make the Android app to be more profitable than the iPhone apps.
Android provides the ideal platform
For a fast-paced market as the app market, the competence to accustom quickly is imperative. Android's Google Play Store allows one to update the app within an hour it receives the user's response. In contrast, the Apple App Store takes the same time just to process a submission for an app update. One can submit the same app more than once on the Google Play Store, while for the Apple App store, one would need at least 7 days to launch an updated app. Apart from the several uploads that is possible on the Google Play Store, Android also offers Alpha and Beta releases which can be accessed by a set of members to test your app. Based on the responses from the testers, one can fix the errors and/or integrate some features before it reaches the actual users. In this way, Android provides the perfect platform to test your app. By reason of its customer-pocket friendliness and adoption, Android still remains invincible and continues to reign as the king of India’s smartphone market. With the knowledge you have gained so far on the benefits of investing in the Android app, taking the next step of developing your app on this most promising platform is in order, if you need to stay ahead in this competing market of smart phone business. Remember, developing an Android app is an investment that outlasts your initial expense. Let’s begin, shall we?